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Tantan: Indians are swiping close to China’s favourite relationship app

Tantan: Indians are swiping close to China’s favourite relationship app

The application has been able to increase through India’s crowded online dating sites market without hefty marketing.

Us dating apps can be creating a splash in Asia, but a brand that is chinese mostly underneath the radar is near at their heels.

China’s favourite app that is dating now the fifth-most popular in India by blended month-to-month active users on iOS and Android os phones, in accordance with the analytics company App Annie.

In-may 2018, Tantan didn’t function among the list of top ten, but zoomed towards the 4th place by July. This has since slid one spot following a launch of American application Bumble in December, information from App Annie shows.

Pronounced tan-tan as in “sun tan, ” Tantan translates in Mandarin to “talk”. Launched in 2014, the software bears a resemblance that is high US’s Tinder, and had been obtained because of the Chinese social networking Momo in February 2018. Tantan has over 90 million new users in Asia.

The Indian dream. But, their run in Asia happens to be definately not smooth.

“India is amongst the fastest growing internet areas in the field, thus it is extremely important to be there and win when you look at the Indian market, ” Tantan stated in a contact to Quartz. “After carrying out a launch that is soft Asia, we discovered more info on the marketplace and users which assisted us in serving the marketplace better. ”

Tantan just isn’t alone. Asia was inundated with Chinese apps in the last couple of months, a few of which such as for example video-sharing software TikTok and e-commerce platform Club Factory have already been growing quickly.