OkCupid was using their brand name to your level that is next enlisting some standout WNW Members to exhibit why it is not the same as other dating platforms. First, OkCupid induced Berlin-based WNW Member Jay Daniel Wright to enliven the application with a complete identity that is new which included a reliable of whimsical icons. Now, due to their very first marketing campaign, the in-house imaginative group worked alongside Wieden+Kennedy and also the duo behind wc paper Magazine. The outcomes are a striking campaign that repurposes the acronym DTF, stripping it of their hook-up meaning. Down seriously to screw? Similar to down to complete my novel, turn on the kiln, and base the balance. And certain, possibly additionally the original F too. So long as you just just simply just take breaks to fight concerning the president and concentrate on your chakras.
Below, we meeting WNW Members Dana Davis, Designer at OkCupid and Jessica Shriftman, Wieden+Kennedy Art Director.
As Dana informs us, «The DTF campaign is just a great expansion of okcupidвЂ™s objective to pay attention to substance and level — also to mirror right straight back in the dilemmas and interests that individuals worry about.» The ensuing campaign is a genuine, collaborative work. And Dana and Jessica have actually absolutely nothing but good what to state about all edges and their metaphorical «balls.» As Jessica informs us, » The in-house group at OkCupid is composed of rad and nice people (with big balls). Plenty of consumers will ask for provocative work then run for the hills that areвЂњadvertising when it is presented for them. The okCupid group didnвЂ™t a great deal as blink. with their enormous credit» If you’re DTfind out more, continue reading. And shout-out burmese wives to WNW customers Rob Engvall and Frank DeRose with regards to their work that is excellent as about this campaign.
Jessica, do you really and copywriter Ian Hart come together on large amount of jobs?